This Cookie Policy explains how Theia Moira Ltd, trading as APPYTOYS ("APPYTOYS", "we", "us" or "our"), and selected service providers use cookies and similar technologies on www.appytoys.com.mt. It also explains the choices available to visitors throughout Europe.
01 Who we are
The website is operated by Theia Moira Ltd, trading as APPYTOYS, with registered address at Triq Il-Kullegg L'Antik, Tas-Sliema SLM 1379, Malta, VAT number MT 2168-2832. For privacy or cookie questions, contact info@appytoys.com.mt.
02 What cookies and similar technologies are
Cookies are small files stored on your browser or device when you visit a website. We may also use similar technologies, such as pixels, tags, local storage, software development kits and server-side events. In this Policy, we use the word “cookies” to refer to these technologies together where appropriate.
Some cookies last only for the browsing session. Others remain for a defined period or until you delete them. Cookies may be placed directly by APPYTOYS or by third-party services used on our store.
03 The cookie categories we use
| Category | What it does | Consent |
|---|---|---|
| Strictly Necessary | Enables the store to operate, including security, fraud prevention, sign-in, shopping cart, checkout, payment routing, network management and recording privacy choices. | Always active because these cookies are required to provide the service you request. |
| Preferences & Functionality | Remembers choices and improves optional features, such as language, region, display preferences, wish lists, chat or other enhanced store functions. | Used with consent where required by law. |
| Analytics & Performance | Helps us understand visits, traffic sources, searches, product interest, cart and checkout journeys, purchases, errors and overall website performance. | Activated only after consent where required. |
| Marketing & Advertising | Measures campaigns and conversions, limits or personalises advertising, builds audiences and may recognise a browser or device across websites and services. | Activated only after consent where required. |
04 How analytics helps APPYTOYS
With your consent, analytics data may be used to:
- measure website traffic, sales, conversion rates and campaign effectiveness;
- understand which products, brands, categories and content are most useful;
- identify where visitors encounter difficulties between product discovery and checkout;
- improve site speed, navigation, merchandising and customer experience;
- detect technical problems and produce aggregated business reports.
Where possible, we use aggregated reporting and limit data to what is reasonably necessary for these purposes. We do not activate optional analytics cookies before obtaining consent where consent is required.
05 Advertising and campaign measurement
With your consent, APPYTOYS and its advertising partners may use marketing technologies to attribute sales to advertisements, measure campaign performance, prevent repetitive advertising, create audiences and show advertising that is more relevant to likely interests. Depending on the service and your settings, providers may link activity on our store with information associated with their own services or devices.
Rejecting marketing cookies does not stop all advertising, but advertisements are less likely to be personalised and our ability to measure campaigns will be reduced.
06 Providers and technologies
The precise technologies used can change as our Shopify store, active markets and installed services are updated. The current consent panel available on the website shows the categories offered to you. The principal providers may include:
| Provider | Possible category and purpose | Typical storage period | More information |
|---|---|---|---|
| APPYTOYS / Shopify | Store operation, security, cart, checkout, account, preferences, analytics and—where enabled and consented—personalisation or advertising measurement. | Session-based or persistent; duration depends on function and configuration. | Shopify Cookie Policy |
| Where enabled: analytics, traffic and conversion measurement, campaign attribution and advertising. | Session-based or persistent; certain technologies may last up to 24 months, subject to configuration. | Google cookie information | |
| Meta | Where enabled: advertising delivery, audience creation, conversion measurement and campaign attribution. | Session-based or persistent; duration depends on the technology and account configuration. | Meta Cookie Policy |
| Advertising delivery, audience creation, conversion measurement and campaign attribution through web and server-side events, subject to consent where required. | Session-based or persistent; duration depends on the technology and account configuration. | Pinterest Cookie Policy | |
| Store apps and feature providers | Where enabled: wish lists, customer support, reviews, recommendations, localisation, security or other store functionality. | Varies by provider and feature. | See the provider information shown in the relevant feature or consent interface. |
Not every provider or purpose listed above is necessarily active during every visit. Availability depends on the services currently enabled, your location and your consent choices.
07 Your consent choices
No action, continued browsing or closing the banner is treated as consent to optional cookies. Your selection is recorded so that we can respect it and demonstrate compliance.
You may withdraw or change consent at any time using the Cookie Preferences link in the website footer or by reopening the cookie settings. Withdrawal does not affect processing that lawfully occurred before it.
You may also delete or block cookies through your browser or device settings. Blocking strictly necessary cookies may prevent parts of the store, cart or checkout from working correctly.
08 Shopify services and privacy controls
Our store is hosted by Shopify. Shopify provides the ecommerce infrastructure and may process device, browser, transaction and usage information to operate, secure and improve its services. Shopify Network Intelligence is currently enabled for our store. This service can use customer and store interaction data together with other Shopify data to improve Shopify services and, where permitted, targeting and personalisation for our store. Optional uses remain subject to the consent choices presented to visitors where required.
We and our partners, including Shopify, may use cookies and similar technologies to personalise your experience, perform analytics and show or measure advertising. We will not use non-essential cookies for these purposes unless you accept them where consent is legally required.
09 Legal basis and data protection rights
Strictly necessary cookies are used where required to provide requested services, secure the store and pursue legitimate operational purposes permitted by law. Optional cookies are generally based on your consent. Where information collected through cookies identifies or can reasonably be linked to you, it is personal data and is handled as described in our Privacy Policy.
Your rights may include access, correction, deletion, restriction, objection, portability and withdrawal of consent, subject to the conditions in applicable law. You may also complain to your local supervisory authority or the Office of the Information and Data Protection Commissioner in Malta.
10 International transfers
Shopify indicates that the configured data-storage hosting location for this store is the European Union. Some providers, or parts of their support and service infrastructure, may nevertheless process information outside Malta or the European Economic Area. Where required, we and our providers use recognised safeguards, such as adequacy decisions, approved contractual clauses and supplementary protections. Further details are available in our Privacy Policy and the privacy notices of the relevant providers.
11 Retention
Session cookies normally expire when the browser is closed. Persistent cookies remain until their stated expiry, until they are replaced or until you delete them. Retention varies according to purpose, provider and configuration. We periodically review active services and aim not to retain cookie-derived personal data longer than reasonably necessary for the stated purposes or legal obligations.
12 Updates to this Policy
We may update this Cookie Policy when our technology, providers, consent configuration or legal requirements change. Material changes will be highlighted through the website or consent interface where appropriate. The date at the top shows the latest revision.
13 Contact us
Triq Il-Kullegg L'Antik, Tas-Sliema SLM 1379, Malta
VAT: MT 2168-2832
Email: info@appytoys.com.mt